TickPick
As a visual designer at TickPick, one of the nation's fastest-growing tech companies, I had the opportunity to contribute to a pioneering secondary ticket marketplace. TickPick is renowned for saving customers over $50 million by eliminating service fees on tickets and consistently offering the best prices through their BestPrice Guarantee. Recognized by Deloitte, Crain's, and Inc. for remarkable growth, TickPick is committed to innovation, transparency, and customer value.
My role involved creating impactful visual content that supported TickPick's mission to enhance the live event experience for millions of concert, sports, and theater enthusiasts.
My Role
Marketing, Branding, Web design, Mobile design, Promotion, Social media design
Tool
Adobe Photoshop, Adobe Indesign, Adobe XD, Adobe Illustrator, Zeplin, After Effects
Date
11.2018 ~ 07.2021
Team
1 Senior Graphic Designer, 1 Graphic Designer(me), 1 Product Manager.
“Rosa is so talented and was a delight to work with. She has an incredible set of skills and her work experience speaks for it. Coming into TickPick, Rosa immersed herself with research and understanding of the standards in the entertainment industry, and she absolutely succeeded in her efforts. She created custom visuals for some of our top performing verticals and artists within.
Rosa takes direction incredibly well and began to show her ability to lead without full direction as she adapted to the TickPick landscape. Rosa is a fan of our industries and her passion was tangible. Rosa is a terrific designer and I would absolutely recommend her for any design based role.”
-Samuel Joachim (Head of Client Services at Tatari)
Social Media Marketing
I created TickPick's social media design using friendly 2D illustrations and photos. By incorporating simple and clean graphic elements along with TickPick's vibrant primary colors, I aimed to make it eye-catching, fun, and approachable. In particular, I introduced moving elements for giveaways and price comparisons, enhancing user engagement with bright, distinct colors and graphics, and further strengthening TickPick's unique branding.
Email Marketing
I was involved in planning and designing TickPick's email templates and collaborated with a copywriter to craft the content. I utilized tools like Illustrator, Photoshop, Adobe XD, and After Effects to create essential design elements. My main objective was to create visually captivating email designs that would captivate customers and sustain their interest. Additionally, I focused on revising the content to be concise, witty, and engaging to prevent it from becoming tedious.
NFL Email Marketing Campaign
During the NFL Super Bowl season, I spearheaded an email marketing campaign for TickPick, focused on capturing the excitement and enthusiasm of the fans. I designed illustrations of the players' uniforms in TickPick's distinctive 2D flat style, featuring the jersey numbers of popular players. This approach aimed to create a friendly and engaging atmosphere, resonating with fans' passion for the game.
The result was a significant increase in ticket sales, with a 7% boost throughout the NFL season, demonstrating the campaign's effectiveness in connecting with our audience and driving sales.
Customed Logo
As an official partner of the Music Festival, we customized our website logo during the festival ticket sales period to boost ticket sales and advertising. This strategic branding effort helped to align our online presence with the festival's identity, enhancing visibility and engagement.
TickPick Pro
This is a logo created alongside the development of a website tailored for the convenient and fast buying and selling needs of ticket brokers.
TickPickNic
This is the logo used for TickPick’s annual internal outdoor event.
Brand Guidelines
Creating a strong first impression is vital for a brand, and visuals play a big role in that. That's why I made a Brand Style Guide for TickPick. It covers our logo, colors, fonts, and how to use them across different situations. This guide ensures everyone on our team, from designers to developers, can confidently represent our brand consistently, keeping TickPick's identity strong and cohesive.
Gift Card
I participated in an internal hackathon and pitched an idea for gift cards. With strong company support, the marketing and design teams collaborated on planning. I contributed at every stage, from sketching designs to production, using Illustrator and Adobe XD.
Additionally, I redesigned the gift card web page to improve user experience, making it easier and faster to purchase. Through email marketing and social media content, we increased user interest in our gift cards by 14.2%.
User Journey Map Sketch
Hackathon PPT
Giphy (Instagram Sticker)
The TickPick marketing team is always full of creative thinkers. We like coming up with new ideas to make our services stand out from the competition. We work closely with our team to research and brainstorm. One day, we noticed that many of our customers who bought tickets from us were posting photos and videos on Instagram. We wondered how we could get more people to promote our brand.
That's when we came up with the idea of making Instagram stickers. Customers could use these stickers when they took pictures or videos at concerts. They added our logo to fun animated stickers using the #tickpick hashtag and had a chance to win prizes. This made it more exciting for people to show they were using our service. Exactly as we intended. It had a significant impact on our branding efforts.
Rivalri(app) & Kpop-BTS Social Media Promotion
Rivalri is TickPick's sports betting competition game platform. Our goal was to create a game app for sports fans to connect. I designed the app's look and feel, including the logo, colors, icons, UX/UI, prototypes, and SNS content banner designs.
The project had its challenges from the beginning. During the pandemic, TickPick faced a major crisis due to COVID-19's severe impact on the entertainment and sports industry. Even though I was still a new employee, I shared concerns with my colleagues about the uncertainty we were facing. Losing a company that we had worked so hard to build was heartbreaking.
So, I teamed up with the marketing folks to organize an internal hackathon. We worked extra hard during it and learned how to work with colleagues from different departments. The result was a success. Through the hackathon, we finally launched the Rivalri platform. Amid the pandemic, we provided a communication channel for sports fans craving connection.
We also partnered with a popular K-pop journalist in Australia. Together, we attracted campaigns that extended beyond North America, significantly increasing user engagement in a short period.
As a result, we received a 4.8-star app rating and hosted a BTS merchandise giveaway event in collaboration with the broadcaster, receiving immense love from K-pop fans worldwide.
